The reality nowadays is that if you have a business, you must have an online presence.
And this may seem like an easy task – as easy as putting up a website and making a little advertising to it – but, as experienced marketing professionals state, it’s not quite like that!
That’s why we prepared this article containing some interesting SEO statistics (following up on the articles SEO vs PPC and PPC Stats).
We hope that the statistics we gathered in this piece can help you get some perspective and come up with well-designed marketing strategies.
For this article we’re going to cover the following contents:
- TOP 5 STATISTICS
- GENERAL SEO STATS
- LOCAL SEO STATS
- MOBILE SEO STATS
- CONTENT MARKETING STATS
- LINK BUILDING STATS
TOP 5 STATISTICS
GENERAL SEO STATS
1. On average, users do around 13 billion searches on Google per day.
(Internet Live Stats)
According to Internet Live Stats, Google receives about 4.75 trillion searches per year.
2. Search engines generate 300% more traffic for websites that social media.
(Business Insider)
Social media creative content contributes largely to organic traffic, but the truth is that search engines can generate more traffic for websites than social media.
3. 14,6% of leads from SEO are converted into sales.
(The Daily Egg)
The Daily Egg states that 14.6% of visitors who discover websites through search engine optimisation end up becoming customers.
4. When doing a “near me” search, 93% of mobile users tend to click on the top 3 results.
(Uberall)
According to Uberall, mobile users state that they are “very likely” or “likely” to choose one of the first three results when making a “near me” search.
5. 70% to 80% of users ignore online ads.
(Search Engine Land)
Results at top of the page marked as “Ad” will be most likely ignored by 70% to 80% of users.
6. On average, Google searches take less than a minute.
(Moz)
It takes less than a minute from the moment someone enters a query to the end of the search.
7. 8% of search queries are made in the form of a question.
(Moz)
Although most searches are made by keywords, 8% are made as questions.
8. Bounce rates go up by 38% if a website takes two extra seconds to load.
(Solar Winds Pingdom)
If a website doesn’t load fast, impatient costumers may leave and this can increase bounce rate in 38%.
9. Every extra second that takes to a website to load lowers the conversion rate by 20%.
(Think With Google)
Conversions can fall by 20% for every additional second it takes a website to load.
10. Decreasing the loading speed can lead to an increase in revenue.
(CloudFare)
Cutting loading speed can result in more conversions, therefore more revenue.
GOOGLE SEO STATS
11. 86,6% of the global search engine market was owned by Google, in 2021.
(Statista)
In 2021, Google was in a highlighted position in relation to its competitors, with 86,6% of search engine market share, Bing – a distante second place – with 6,7% and Baidu (the largest Chinese search engine) with 0,54%.
12. On average, Google processes 91,144 searches every second.
(Statcounter)
Every second, 91,144 queries are requested to Google.
13. 95,25% of mobile search traffic comes from Google.
(Statcounter)
Almost everybody that searches something on their smartphone, does it on Google.
14. In 2013, when Google went down temporarily (for about 5 mins), the internet traffic dropped 40%.
(Wired)
No one remembers an entire URL, right? That’s why we have Google and if we don’t, internet traffic will most certainly drop. In 2013, there was a 40% drop in traffic when Google went down for 5 minutes.
15. Google performs 500 to 600 changes on its algorithms every year.
(Search Engine Land)
Google changes its algorithms 500 to 600 times, but just a few are considered game changing in SEO strategies.
16. Images get only 3% of all Google search clicks.
(Moz)
According to Moz, only 3% of Google search clicks are on images.
17. Websites that use HTTPS represent about 40% of Google’s first page results.
(Blue Corona)
Websites that use HTTPS are more secure and they load faster and those are the main reasons for them to appear on the first page results.
LOCAL SEO STATS
18. 46% of all Google searches are local.
(Go-Globe)
Questions like the working hours or the availability of a product from a local business go up to 46%.
19. 61% of mobile users are more likely to call a local business if their website is mobile friendly.
(Hubspot)
People rely a lot on their smartphones nowadays, so much that about 61% of mobile users state that are more likely to call a local business if they can do it from their phones.
20. 50% of local searches are related to information like the business hours or the business address.
(Go-Globe)
Half of the time people look for the working hours or the address when searching for a local business.
21. 76% of local searches result in a phone call.
(Go-Globe)
Although there’s a lot of information available via internet, users still like to call and talk to someone when searching for local businesses.
22. 86% of shoppers search for the location of a business on Google Maps.
(Go-Globe)
Having the location of a business on Google Maps is a smart move, once 86% of customers search for addresses on Google.
MOBILE SEO STATS
23. 87% of smartphone users make daily searches on their devices.
(Search Engine Land)
According to Search Engine Land, 87% of mobile users utilise their devices to perform daily searches.
24. 82% of smartphone owners state that they make a search on their devices, before making a purchase in a store.
(Think With Google)
In order to compare prices, know more info about a product or see some reviews, customers tend to make a search on their smartphones before completing a purchase.
25. Half of users that make a local search on their mobile, visit a physical store within one day.
(Search Engine Watch)
50% of customers that search for local businesses on their mobiles, pays a visit to the store in the next 24h.
CONTENT MARKETING STATS
26. About 60% of marketeers believe that a good SEO strategy provides the highest quality leads.
(Hubspot)
Most of marketeers consider that SEO leads are richer than those that come from outbound marketing techniques.
27. Websites with blogs are 13 times more likely to achieve desired ROI.
(Hubspot)
Hubspot provided some statistics concerning websites with blogs and the results show that these are 13 times more likely to achieve desired return on investment than websites without blogs.
28. 82% of internet users feel more engaged and connected with a brand after they read their content.
(Demand Metric)
Brand awareness is not always easy to achieve, but if you have a well-designed SEO strategy with great and engaging content you’re more likely to connect with your audience and eventually convert some users into buying customers.
29. Remarketing (updating, upgrading or republishing) blog posts can increase SEO traffic by 111%.
(Backlinko)
SEO traffic can be increased by 111% if you polish some of your existing blog posts with more popular and trending keywords and eventually delete posts that are no longer relevant.
30. Companies with a blog receive 97% more links to their website.
(Demand Metric)
Websites with blogs receive 97% more links, but the content on the blog must be interesting and well-structured to rank high on search engines.
31. Businesses with blogs receive 67% more leads.
(Demand Metric)
If you’re able to rank high on search engines, this means more brand awareness, thus more leads.
32. 61% of consumers say that reading content about a product inspired then to buy it.
(Demand Metric)
Customers like to know the products they’re buying and buy products that they know, and this is why 61% admit to be inspired to make a purchase after reading about a product.
33. 47% of consumers read up to five pieces of content before proceed to purchase.
(Demand Gen Report)
Almost half of customers state that before considering to move forward with a purchase, they read three to five pieces of content from that business.
LINK BUILDING STATS
Link building is a strategy that links websites in order to create authority.
34. 99% of the top results on Google are websites with at least one external link.
(Forbes)
To achieve first page results on search engines, a website needs to have internal links, as well as at least one external link.
35. Websites with more unique root domains outrank those with less.
(Backlinko)
According to Backlinko, sites with more unique root domains get higher in the SEO ranking.
36. 65% of marketeers say that link building is the biggest challenge of SEO.
(SEO Tribune)
SEO can be complex and not all the strategies are easy to implement. Link building is considered to be the biggest challenge of SEO for marketing professionals.
37. 91% of all internet pages get no organic traffic at all, due to not having backlinks to their content.
(Impact)
The majority of the websites amongst the internet get no organic traffic at all, once they don’t have any links relating to their content.
38. About 58% of marketeers believe that backlinks have a major impact on SEO rankings.
(uSERP Stat of Link Building)
More than a half of marketing professionals consider that having links related to their websites contributes to their position on the SEO ranking.
39. 56% of marketing professionals state that link quality and quantity impact on rankings.
(uSERP Stat of Link Building)
A strategy based on good and consistent content is the favourite of more than a half of marketeers.
40. 85% of marketeers state that link building has impact on brand awareness and authority.
(uSERP Stat of Link Building)
Link building can contribute largely to a brand’s authority as 85% of marketeers say.
41. About 45% of marketing professionals believe that content and backlink work best together to increase SEO traffic.
(uSERP Stat of Link Building)
Although content is king, content alone can’t generate all the traffic and that’s why 45% of marketeers say that the best strategy is to invest in backlink as a complement.
42. Companies who outsource link building spend at least 25% of their SEO Marketing budget on this strategy.
(SEO Tribune)
Whether link building is done via an agency or in-house, it always envolves costs. When outsourced, it can take at least 25% of the budget.
43. Almost half of marketeers spend $10,000 or more annually on link building.
(Aira)
As we just learned, link building can be demanding cost-wise, as much as a $10,000 or more expanse annually.
These are the SEO Stats that we considered to be the most interesting and that could give you some insights for future marketing plans.
If you enjoyed this article, make sure to leave a comment with your thoughts. We’ll appreciate it and reply ASAP!
Note: fact check here.
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